VSF - Virtual Shoe Fitting by Pure Running

1. Schedule an Appointment

Book your virtual shoe fitting appointment via our calendar below or on calendly.com/purerunning after you're booked in we'll direct you to the VSF Voucher page where you'll be required to purchase your £30 voucher.

*Pure Running virtual shoe fitting (VSF) is a free service when purchasing shoes from us. After initial payment of £30, customers will receive a £30 discount code to spend on our website.* 

2. Submit a video and pictures

Send us a short video clip of yourself running in your bare feet (indoors, or outdoors if you’re feeling brave!), which we will analyse using our digital gait analysis software. We’ll also ask for some pics of your feet and any current running/ walking shoes. 

3. Talk Live With a Pure Running Shoe Specialist – Your VSF appointment

Together we’ll chat about your current activities, future goals, any injury niggles, and experience with current footwear / sizing. Using the screen sharing application on zoom, we will discuss with you our analysis of the video and pictures you have submitted. 

4. Shoe Recommendations

Based on our conversation, we will introduce you to some shoe options, and help you identify a new pair for your next challenge.


5. Order and Delivery

Once we have found your new favourite shoes, you can place your order, and we will have them delivered to your door!

*Disclaimer: Shoe fitting is never an exact science. We use gait analysis as a shoe-buying guide. Our team has over 100 years combined running specialist experience and we pride ourselves on our ability to help customers choose the best shoe for them.  However, we acknowledge that due to this being a virtual service, rather than face-to-face, certain things outside our control may affect its ultimate accuracy. 

Please call Pure Running on 0044 2890 325151, Monday to Friday 10am to 4pm (UK/Ireland time). Our team are all runners who test the shoes and can offer expert advice to aid your decision on the correct shoes for you. We are closed temporarily as part of NI Govt. lockdown but offer: Expert advice phone calls & Digital Gait Analysis virtual appointments**

Our team are runners who regularly test our products. We have been helping runners and walkers choose the best shoes suited to their gait, fit and special requirements - since 2012. Our team have over 100 years combined running specialist experience. We pride ourselves on our knowledge to help our customers choose the best shoe for them.

We believe that everyone walks or runs in some form (where possible) and that a comfortable walking/running shoe is key. Many people whom we see for the first time are wearing the wrong  size shoes. It should also be noted that running brands and sizes can differ. This is another aspect of shoe fitting and offering advice where our expert knowledge helps in conjunction with our gait analysis. 

We also help many people who are simply looking for (what we call) an ultra comfortable shoe that fits well for every day walking.  We are thankful for all those who recommend Pure Running - from medical consultants, physios and podiatrists to all those in our brilliant and expanding running community. Thank you, we really appreciate it. 

With the advancement of running shoe technology, talk to our team about Carbon plate shoes, guidance shoes or perhaps the most cushioned shoe for you if you are doing ‘big miles’. We also have a new range of ultra comfortable and durable walking shoes coming in 2021 - ask us about these. We are currently testing some amazing new walking shoes and boots. On the running shoe front, we can happily advise on the latest Asics Novablast, Hoka Carbon X, Saucony Endorphin range, On Running cloud tech, the best trail shoes and much, much more. 

Call us* and we will be delighted to help. Book an appointment for our new virtual gait analysis.  

*Store currently closed due to lockdown.  We are working remotely to answer all your running & walking shoe queries - Monday to Friday 10-4pm 0044 2890 325151 


Get Gait Analysis at Pure Running Belfast



Our Pure Running Belfast team masked up for service.